Actually, a lot more than you think.
SEO works, but optimizing for search engine rankings is only a part of the puzzle.
Social Networking works, but only when you follow the rules. Facebook, Twitter and MySpace all have their place and, depending on your target market, they can be very successful in sending you [...]
My Saturday Cookie Cutter class is about lensing today.
Lensing is a Seth Godin product (yeah, him again) I was fortunate to be in on the original closed beta on this one and saw right away that this new project of his was headed for greatness.
A lens is a focused look at a particular topic [...]
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