I just read the most interesting rant. My ever present mentor, Seth Godin, occasionally introduces me to a new product or concept or person who captures my complete attention. So, I am reading his blog yesterday and discovered a real gem.
Peter Shankstone works in the same field as Seth and myself. He is a marketer [...]
Seth Godin wrote a great post today about the role “luck” plays in the success of a business.
Around here we have our own definition of “luck”:
Luck is where preparedness meets opportunity.
If you have gone to the trouble to read, research, practice, rehearse, or “work” on anything. If you have put in hours of sweat and [...]
Everyone has their favorite tools. The use of tools is a higher function, one of the main things that indicates intelligent life. On the internet your choice of tools often makes the difference in your internet experience and that of your market.
I use several tools that make a difference for me. I [...]
Just spent a pleasurable evening putting up my first serious Squidoo lens about the hows and whys and whatfors of keywords. I actually dreamed this lens last night and figured unless I made a start on it before I went to bed I wouldn’t be able to sleep.
So take a look. [...]
My Saturday Cookie Cutter class is about lensing today.
Lensing is a Seth Godin product (yeah, him again) I was fortunate to be in on the original closed beta on this one and saw right away that this new project of his was headed for greatness.
A lens is a focused look at a particular topic [...]
“Your account is past due”, “Payment has been awarded”, “Long time no see” and so forth. And what do find when you open these emails? Another ad for enlarging body parts, buying drugs that you don’t need or a scam to extort money.
When are people going to learn that tricking people [...]
If your marketing is out of sync, your reception will be about the same as if you served your guests meatballs with whipped cream and a cherry on top…at least that is the premise of Seth Godin’s latest masterpeice, “Meatball Sundae”.
This books packs all of the dynamite punch we expect from Seth. And quite [...]
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