The Web Woman Internet Marketing Without the Hype

September 1st, 2010

The Importance of Tools

Every occupation has its tools. Carpenters use hammer and saw. Writers use word-processors. Doctors use all kinds of diagnostic equipment. Having up to date and effective tools is the mark of a professional, because good tools allow a person to do a better, more accurate, more effective job.
It is the same for [...]

August 24th, 2010

Is Affiliate Marketing Dead?

There have been rumors that affiliate marketing is dead and gone. With the problems caused by spammers, fewer and fewer people will look at any email that is the slightest bit promotional. Affiliate marketers have been finding it more and more challenging to get their products to market, much less sell anything.
But for a [...]

February 16th, 2010

Vodcasting With Flip Video

This video is one of many you can expect from now on, on The Web Woman. More info about this will appear in the post attached to this.  For now, I am just getting it up so I can see what it looks like.

February 11th, 2010

Internet Marketing – What Works?

Actually, a lot more than you think.
SEO works, but optimizing for search engine rankings is only a part of the puzzle.
Social Networking works, but only when you follow the rules. Facebook, Twitter and MySpace all have their place and, depending on your target market, they can be very successful in sending you [...]

February 9th, 2010

A Gift For My Marketing Friends

I am excited to be able to give this ebook to all my internet marketing students and friends.  7 Simple Ways to Make Money with Your Website or Blog is a great summary of many different ways of monetizing your blog or podcast without turning off your subscribers.  It includes a ton of great resources [...]

February 8th, 2010

Beginning the Update Process

For the last several days I have been working on phase 1 of the update process.  Updating, renovating, and re-purposing can be daunting.
My first step was to create the syllabi for my new internet marketing courses.  I am completely re-designing what was The Cookie Cutter Group to a new Internet Marketing Training Group on Groupsites.com. [...]

February 1st, 2010

Extreme Web Woman Makeover

After many distractions and challenges, I have decided to re-activate The Web Woman part of my business.
As a result, this site is getting a makeover as well as my Cookie Cutter Groupsite.  You will see a number of changes including the addition of several new pages, a change in the theme and look of the [...]

November 14th, 2008

The “Instant Pudding” Syndrome

I think my clients get tired of hearing me say, “The internet is NOT instant pudding.”
I actually have had a client who contacted me with the request I teach a class about how to be a success on the internet in 15 minutes a week.  My response to her was, “If you can find someone [...]

September 8th, 2008

In Search of G.O.O.B.I.

I just read the most interesting rant.  My ever present mentor, Seth Godin, occasionally introduces me to a new product or concept or person who captures my complete attention.  So, I am reading his blog yesterday and discovered a real gem.
Peter Shankstone works in the same field as Seth and myself.  He is a marketer [...]

August 12th, 2008

Just lucky, I guess.

Seth Godin wrote a great post today about the role “luck” plays in the success of a business.
Around here we have our own definition of “luck”:
Luck is where preparedness meets opportunity.
If you have gone to the trouble to read, research, practice, rehearse, or “work” on anything.  If you have put in hours of sweat and [...]

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